Much of this growth comes from the continuing boom that the people tracking and handset market segment has been witnessing of late – it is the fasting growing area in the GPS market, expected to grow by 9 % in 2008 alone. A significant factor has been the increase in demand for personal media players and network devices that are fitted with GPS devices. The Nokia N95 Smart2go system2 is a good example, with an inbuilt ‘pay as you go’ GPS facility loaded on the smart phone application. Newer GPS media players3 are expected to continue arriving on the scene, with access to digital media broadcast (DMB) television. The marriage of GPS with portable networking devices signals a new era of satellite navigation. As we speak, the long awaited GPS module for iPhone4 is being launched by Apple.
A recent survey6 by the research firm J. D. Powers and associates indicated that a whopping 95 % of GPS users were happy with their devices, indicating strong customer loyalty and repeat sales, as the manufacturers continuously bring newer devices, services and upgrades in this fast-growing area of technology. For individual retailers, this means a stable source of revenues, as consumers are willing to pay anything between $400-500 for an average
Instead of the Big 3 GPS systems gaining customer loyalty, why not let Appius Trading Company show you how to build loyalty to your company and brand through our truly unique products in the GPS market. Appius Trading Company offers you an exclusive, the ability to have a privately labeled GPS line of products. With margins has high as 35%, you will see your profits go off the map!
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